The Semiotics Of Fortune Telling by Edna Aphek

As new research and experience broaden our understanding, changes in research methods, professional practices, or medical treatment may become necessary.

Far from being simply a matter of linguistic equivalence, the authors show how the effectiveness of subtitles is crucially dependent upon the hidden semiotic relations between text and image relations which affect the meaning of the visual-linguistic message and the way in which that message is ultimately received.įocusing primarily on intralingual subtitling, The Semiotics of Subtitling adopts a holistic approach, combining linguistic theory with empirical eye-movement analysis in order to explore the full depth of the medium and the reading behaviour of viewers.įirst published 1999 by St Jerome Publishing Published 2014 by Routledge 2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN 711 Third Avenue, New York, NY, 10017, USA Routledge is an imprint of the Taylor & Francis Group, an informa business Copyright © Zoé de Linde and Neil Kay 1999 Notices Knowledge and best practice in this field are constantly changing. While both practices have strong linguistic roots, often being compared to text translation and editing, this book reveals the complex influences arising from the audiovisual environment. Subtitling serves two purposes: to translate the dialogue of foreign language films for secondary audiences (interlingual) and to transform the soundtrack of television programmes into written captions for deaf and hard-of-hearing viewers (intralingual).

The Semiotics Of Fortune Telling by Edna Aphek